ICEdot
ICEdot

Search

Pages

Sponsorship

Pricing

  • Media Sponsors

    Starting at $25
    per promotion or race

    Media sponsors include new media outlets, radio stations, and fellow health and lifestyle bloggers. Media sponsors may receive promotional discounts for promotion in exchange for services and cross-promotion of events, brands or our team. Media sponsors may be mentioned via social media and will be promoted via this website.

  • Community Sponsor

    Starting at $250
    per race

    Community sponsors are promoted via social media on the primary race day(s) they sponsor. Every community sponsor is promoted via this website, with a blog post, a link on the race page they sponsor, and a featured sidebar link for a minimum of 3 months up to 1 year per race promotion. Community sponsors receive a brand promotional photoshoot.

  • Promote Your Brand

    Starting at $1,000
    Primary Sponsor

    Primary sponsors get their name on at least one race jersey. The race you will be promoted at depends on date of sponsorship in relation to the race date, for production purposes jerseys take 2-6 weeks to manufacture. You will receive a goodies thank you bag. Premium sponsors will also receive 1 in-person promotion (for retail only).

 

Sponsoring is More like hiring a Brand Ambassador than Donations

 

desarae veit ice dot sponsored athlete

Create unique brand appeal at races by sponsoring Desaraev. As your brand ambassador our team builds community engagement through brand awareness. Desarae and other brand ambassadors cultivate social media relationships with a community interested in a healthy lifestyle. Many of our readers are fellow racers interested in style and technology. Primary sponsors will also have their logos featured on the website or jerseys. Brands that are chosen for representation, are selected because we believe in them. To learn more about the team, read our mission statement.

Desarae has been a brand ambassador for over 13 years for companies like Proctor and Gamble, Pepsi, Bacardi, Pantene, and more. Over the course of 2012-2013 she has received her barre, sculpt and 200 hour training for power yoga. In the future she hopes to compete in a week long adventure race in Europe battling real challenges in mother nature. For the 2013 season, as of July 1, she is registered for 16 races (including past races). During the day she works as a UI designer for General Dynamics. At night she teaches private yoga classes to mom’s who can’t get away. In May she created Iowa Community Yoga, a philanthropy to encourage Des Moines residents to take up their yoga practice. These classes are offered on a free-will donation basis with 20% of the proceeds for most classes going to charity.

Sponsorship opportunities begin before race day.

Depending on the size and capacity of the event their are multiple promotional opportunities.

Examples

  • Website (needs to be built well in advance with analytics setup to prove visitor counts)
  • Email Newsletters (What is your race’s fan base aka demographic? How often are these distributed?)
  • Social Media (How long have you been online and what kind of content do you produce?)
  • Samples and offers from partner companies
  • Print/Radio advertising (Do you have a media schedule?)
  • Posters and Flyers (Who is the target audience? ie age, gender, hobbies)
  • Opportunities for promotion (Charity events, networking, galas, tv appearances, sponsor venues)
  • T-shirts
  • Feature on Facebook/Twitter headers (for primary sponsors only)
  • Event listing on hundreds of nation-wide event calendars (based on price points)
  • Vendors (food, post-race snacks, post-race party, pre-race party (for fun runs), shirts, shoes, brand booths)

 

Media coverage is note guaranteed to sponsors except pre-paid advertising. Media coverage maybe sought out for events and sponsors.

Does your race need web design, jersey designs, shirt or vendor management? Contact Agency Couture at 612-208-9324.

Promote Your Race

Looking for event sponsorship? Our sponsors are interested in being at your race. Interested in connecting with a broader outreach of racers? Contact us for more information.

$25,000+

Promotion at Race(s) of Your Choice

  1. Primary Logo placement on season jersey(s). (Restricted to date of sponsorship, logo placement is guaranteed for 2 jerseys but smaller logos may be added to all jerseys)
  2. 2 Brand event promotions
  3. Prominent logo in publicity including: TV ad spots, radio PSAs, print ads, press releases, flyers, posters, yoga workshop applications, T-shirts
  4. Website hyperlink
  5. Representation at brand related booth space (expenses to be paid by brand)
  6. Sponsor grab bag including custom jersey
  7. Sponsor event
  8. Website setup, 1 domain, 5 email addresses, & 1 year of hosting
  9. Newsletter mention
  10. Social Media mention
  11. Featured blog post
  12. Representation for cross promotion to brands or events
  13. 1 hour Group Yoga Workshop
  14. *Includes everything from other packages

Any travel expenses related to brand promotion outside of pre-schedule race events will be paid for by sponsor.

$10,000

Promotion at Medium to Large Race

  1. Secondary Logo placement on season jersey(s). (Restricted to date of sponsorship, logo placement is guaranteed for 2 jerseys but smaller logos may be added to all jerseys)
  2. Brand event promotion
  3. Logo in publicity including: press releases, flyers, posters, yoga workshop applications, T-shirts
  4. Website hyperlink
  5. Representation at brand related booth space (expenses to be paid by brand)
  6. Sponsor grab bag including custom jersey
  7. Newsletter mention
  8. Featured blog post

$5,000

Promotion at Small to Medium Race

  1. Proportionate sized logo or company name on press releases, flyers, posters, yoga workshop applications, and t-shirts
  2. Hyperlink to your website
  3. Featured blog post
  4. Online banner space
  5. Optional promotional materials at a yoga event
  6. Social media mention
  7. Newsletter mention
  8. Small sponsor grab bag

$1,000

Promotion at Small to Medium Race

  1. Proportionate sized logo or company name on press releases, flyers, posters, yoga workshop applications, and t-shirts (shirt space is limited)
  2. Hyperlink to your website
  3. Featured blog post
  4. Online banner space
  5. Optional promotional materials at a yoga event
  6. Social media mention
  7. Newsletter mention
  8. Smallest sponsor grab bag

[/fourcol_one_one_last]

Community Sponsorship

  1. In-Kind Donation

Note in some cases multiple promotional items can be exchanged for higher-price point items.

Sponsors:

View All

My Photo

Adventure race athlete, Desarae Veit, leads a full life of varied interests and adventure. She's a student pilot and has been flying aerobatic airplanes, small fixed wings, and ultralights since she was 16. Her innovative and outgoing character has led her to compete in over 100 races, start 3 business, and volunteer what little free time is left to her many philanthropic interests. During the day she works for at an industry leading multi-national corporation who supports defense systems, intelligence operations, and civilian government as a UI designer building websites. After work she teaches barre, sculpt and power yoga classes between training for obstacle courses. Technology and fitness are her passion. When she's not actively participating she loves to share that passion with others through teaching and public speaking. Read Mission Statement.

Share This Post

Share to Facebook Share to Twitter Email This Pin This Share on Google Plus Share on Tumblr

No comments:

Post a Comment